Be Crazy Like Steve Jobs

I’ve read the Walter Isaacson biography of Steve Jobs. I’m waiting on a copy of Becoming Steve Jobs from the library. And I’ve been reading the disagreements over how Steve Jobs has been portrayed (Medium, NYTimes, Daring Fireball). All the fighting and PR seems to me to have gotten out of hand.

Steven Levy with Medium hits home:

In the long run, though, I believe that the disagreements about Jobs’s personality will have diminishing importance as future students of technology and culture seek to understand what Steve Jobs actually did, and how he did it.

Steven is right on, but it’s only a small point in a bigger article about the “war over Steve Jobs”.

The benefit of these biographies of Steve Jobs is learning about Steve’s mindset. He questioned every assumption in every project and made sure they aligned with a bigger vision. That’s what we need to remember about Steve Jobs. That’s what we need to focus on.

Do you want to change the world like Steve Jobs? I don’t think you need to read a book. Just be crazy:

Gov Social Media Authenticity

https://medium.com/backchannel/the-man-who-made-obama-viral-1c06bc3c8760

On the need for authenticity in social media for gov folks:

It has to be an engagement strategy of actually, like, going back and forth with people, responding to people who disagree with you, or thanking people who say nice things or favorite their tweets. That’s not a natural thing for folks in government because it’s not really what people are trained to do. There’s risk involved and your goal as someone who works in the White House or anywhere in government is to keep yourself off the front page of the newspaper and not get unwanted attention.